3 Strategies Real Estate Tech Can’t Replicate
Ever heard of the iBuyer market? In this space, sellers can request an offer from a large company that will then buy their home, list it and sell it to someone else. This has been part of the business model at companies like Zillow and Opendoor for a few years. Keller Williams is the latest player in the iBuyer market—the first company with brick and mortar brokerages to get involved.
Many of these companies believe sellers will hop on this trend because it’s convenient for them; however, I believe this represents a greater problem in our industry today. When a client would rather choose technology over a real estate professional, it implies that the level of care and service brought to the table is on a sharp decline
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